Areaware

Website overview

Areaware provides a homeware website design reference for presenting unusual objects within a consistent product grid.

Areaware sells design-led home objects and gifts. The October 10 capture presents a selected product range through a reopening announcement.

What caught our eye

Hero: A colorful face on a tissue box fills the right side of the screen. A peach backdrop and a yellow seat make the object the focal point.

Headline: At capture time, the reopening message explained the state of the shop. It sets an expectation of a selected range rather than an enormous catalog.

Product presentation: Thin black grid lines separate products, prices and color choices. The regular structure gives unusual objects room to stand out.

Editorial layer: Design stories introduce the people and processes behind objects such as the Cache Box. Product browsing has a route into deeper reading.

Who might find it useful?

Homeware designers and retailers connecting unusual objects with their makers.