Curate

Website overview

Curate introduces florist management software through the connection between an event proposal and the ingredients needed to deliver it.

Curate presents operations software for florists, caterers, venues and event teams. Its public site links proposals with production planning, purchasing and payments.

What caught our eye

Industry detail: Florist workflows include recipes and purchasing needs. The proposal has a connection to the materials required for the event.

Audience navigation: Four workflow cards name caterers, venues, florists and event teams. Each card explains a different version of the same operational problem.

Product presentation: Proposal, signature and payment features form a client-facing sequence. Production and order planning explain what happens behind the proposal.

Trust strategy: The site includes a named caterer account and downloadable industry templates. They provide concrete context for a product that could otherwise sound like a generic CRM.

Who might find it useful?

People researching event-industry software and designers studying workflow-based positioning.